AHA calls on hospitals, health systems to compete with ‘disruptors’

In a recent speech, Richard Pollack, President and CEO of the American Hospital Association noted that new entrants into the healthcare sector, such as Amazon, Apple and Google, are poised to serve as “disruptors” in the industry.  “We are seeing historic—if not unprecedented—change across the entire healthcare landscape,” Pollack told an AHA forum in Washington. “There’s no doubt that more engaged consumers, advances in technology and new entrants add up to a dramatically changed healthcare landscape.”  Pollack went on to say that one of the most significant market forces that is driving innovation and transforming healthcare is that “patients and their families simply want care that is more convenient—they want it when and where they want it—and, they are becoming much more engaged in directing their own care.”

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